What is SEO?

SEO is a term you're probably hearing more and more often these days. It stands for "Search Engine Optimization" and is essentially defined as the process of improving your visibility on search engines. You can have a great-looking website, but without good SEO, no one will find your website when they go searching for it. Some of the basic things that can be done to your site to improve your seo are adding keywords, writing good content, having good HTML structure and following the rules that major search engines like Google have written.